Place New Order

Blog · October 12, 2016

Welcome to the blogosphere, The Business of Food!

For 20 years, Gourmondo’s tagline has been The Art of Food. With the launch of our new blog, we are adding another theme to the mix: The Business of Food.

Food is glamorized on TV, film and online with a slew of blogs dedicated to incredible recipes, restaurant reviews and food photography. But we couldn’t find one that truly conveyed what it was like to run a food business – most likely, because it’s actually NOT very glamorous…

With The Business of Food, our goal is break down that glamor barrier by providing a behind-the-scenes look at how Gourmondo operates, sharing our values as a business, and communicating news and that of our community partners.

If you’ve been following our 20th Anniversary #Gourmondo20 posts on Facebook and Instagram, you already know that our founder Alissa Leinonen started Gourmondo as a 470 square-foot café in the Pike Place Market and has since grown her business into one of the largest corporate catering and boxed lunch companies in Seattle. Alissa is a true pioneer in the Seattle food industry.

So, in celebration of Gourmondo’s milestone and because it’s #AmericanBusinessWomensDay, which recognizes the contributions that women make to the business world, we asked Alissa to tell us what business lessons she learned along the way:

  1. Make business decisions that align with your beliefs rather than financial gain. Money comes and goes; your vision is what gets you through the challenges.
  2. Be patient – success comes, but not always on your timeline. Be purposeful and thoughtful about how you move forward. Slow and steady growth creates the best foundation for business.
  3. Don’t be afraid to make mistakes, all entrepreneurs make mistakes. It is how you recover from them that defines you.  It’s OK to recognize your limits.
  4. Respect and support your teams and employees. Be brave enough to delegate and allow others to take ownership in your vision. Always listen, ask questions, be curious.
  5. It is better to “work to live, rather than live to work.” Protect your priorities and enjoy what you do. My experience is that being singularly focused on work often leads to diminishing returns in all areas of life (including work).

And, there you have it. Thanks so much for following along! We welcome your comments and look forward to continuing this conversation (hopefully, over the next 20 years) …